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What Musk’s planned SpaceXSI rebrand means after Trump’s terminology order

Elon Musk says SpaceXAI will become SpaceXSI, adopting terminology promoted by Trump’s federal order. Company branding had not changed as of Oct. 4.

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WASHINGTON, Oct. 4 (DC Times Online) — SpaceX’s artificial intelligence business is set for another name change, with CEO Elon Musk saying SpaceXAI will become SpaceXSI. The announcement concerns the identity of the business behind the Grok chatbot, rather than a new product release.

Musk’s plan follows President Donald Trump’s directive to replace “Artificial Intelligence” and “AI” with “Super Intelligence” and “SI” in specified federal communications. That order applies to federal departments and agencies, not private-company names.

The proposed switch would be the business’s second rebrand in less than a year. But Musk’s statement describes a future change, and news outlets found that the SpaceXAI branding remained in use on Oct. 4.

What has Musk announced?

On Oct. 4, 2026, an X user asked Musk about changing SpaceXAI to SpaceXSI. “Yes, we will make that change,” the SpaceX CEO replied.

In separate posts early that day, Musk wrote “No more AI,” “SI,” and “It’s better.” He also declared: “SpaceX is a super intelligence company.”

AI stands for artificial intelligence; SI is the abbreviation for the “super intelligence” wording Trump is promoting. Musk’s posts endorse that terminology and propose applying it to SpaceX’s AI unit.

The change was not yet reflected across the company’s online branding that morning. Forbes reported that its website and social accounts still used SpaceXAI. Reuters also reported that the unit’s X account had not changed its name when its story was published.

What does Trump’s order require?

Trump signed Executive Order 14434 on Sept. 29. It directs federal agencies to use “Super Intelligence” and “SI” instead of “Artificial Intelligence” and “AI” in specified official communications, to the maximum extent permitted by law.

The directive governs federal terminology. It does not require SpaceX or other private companies to rename their operations.

Trump had promoted the wording in a September speech to the United Nations General Assembly. His remarks extended beyond U.S. government communications to an aspiration for worldwide use.

“From this point forward, all of United States documents, and hopefully the world’s will be changed to use the much more accurate term ‘super’ as opposed to artificial. So it’s super intelligence,” Trump said.

How did xAI become SpaceXAI?

The business began the year under the xAI name before SpaceX acquired it. Teslarati reported that the acquisition took place on Feb. 2, 2026, and valued the combined company at $1.25 trillion. Yahoo Finance also placed the acquisition in February.

Fox Business gave a different account, placing the acquisition in July and describing it as a $1.25 trillion deal. Those accounts differ both on the timing and on whether the figure represents the transaction’s size or the combined company’s valuation.

In May, Musk described his intended structure for the AI business: “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX.”

The public-facing rebrand followed on July 6. xAI adopted the SpaceXAI name and a new logo, and its X account changed its handle, Yahoo Finance reported.

That July change is the earlier identity shift behind the proposed move to SpaceXSI. Grok is the chatbot associated with the AI business; Musk’s October reply names the business, not a replacement chatbot.

What is the status of the rollout?

Musk has committed to the proposed name in his X reply. As of Sunday morning, Oct. 4, however, SpaceX had not issued a formal announcement, Teslarati reported.

CTech reported that the company had not responded to its request for comment as of Sunday.

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